Real Answers to Unmotivated Chapter Members - The Apathy Myth

Chapter leaders say that member apathy and lack of motivation are the issues that plague them the most. How can they get their fellow members engaged? How can they get all of their officers motivated? How can they get people to give a damn?

Unfortunately, too many respond to the apathy challenge with fines, mandatory attendance requirements and negativity. Ultimately, these leaders hit a wall, alienate their members and suffer from frustration and burnout. There is a better way.

What if you were told that what you think is apathy is actually the result of poor leadership that is unresponsive to the needs of the members in your organization? Would you open your mind to the possibility that there are ways to motivate your group’s members that don’t require making every event mandatory?

T.J. Sullivan has authored a new book, "Motivating the Middle: Fighting Apathy in College Student Organizations", which offers leaders a workshop that focuses on practical ideas—evaluating their events, changing their approach to meetings and redirecting their management of their people—attacking apathy head on. It’s about shaking things up, with an eye to re-igniting passion within their organizations. Fraternal leaders have the power to eliminate apathy if they take specific steps to improve their organizations and approach to serving their members.