Rule 25: Is the chapter’s image important?

If you are a fraternity guy, think about it from the perspective of a sorority sister. This sister is not going to know a lot about your chapter, but she will probably know a few of your members. If she thinks highly of those members, then chances are she will think highly of the chapter. This obviously works in reverse too.  Because peoples' opinion of the chapter will be based on their opinions of individual members, it is imperative that your individual members are held in high regard. So how does a chapter president make sure this happens? First, you need to recruit high-caliber people.

“The Chapter President –Preparing Sorority and Fraternity Leaders for the Unexpected”
by Patrick Daley
thefraternityadvisor.com